CAMPAIGN STRATEGY BRIEF

TELANGANA

AGAINST DRUGS

Supply is the government's to stop. Demand is the family's. This campaign mobilises both.

DRUGS ARE NOT TELANGANA'S CULTURE

THE PROBLEM & THE OBJECTIVE

The fight is real. The ground doesn't know it yet.

The Revanth Reddy government is actively dismantling Telangana's drug networks. This campaign makes that fight visible & turns awareness into family action.

A real and present menace

Never in Telangana's culture

Eagle Force targets the supply

Families must end the demand

TARGET AUDIENCE

Parents &

Grandparents

We are not telling anyone to “say no to drugs.”

We are sensitising families & giving the people who love their children, the urgency and the responsibility to protect them.

MESSAGING APPROACH

Two emotional levers, one relief

Every message moves a family from alarm to action.

Fear → Relief

Drugs are here. Your child is not safe.

Name the danger so families feel it, then hand them relief: Revanth Reddy and Eagle Force are working to destroy the drug supply chain.

Love → Relief

Your child needs you. Pull them out before it's too late.

Turn love into responsibility: the family is the one force that can end demand. Help Revanth Reddy and Eagle Force win the fight.

CREATIVE VERTICALS

Two channels of pressure

VERTICAL 1

Official Government Awareness

BRAND

Revanth Reddy + Eagle Force

CHANNEL

Official govt. comms: video, posters, print

MESSAGE

Revanth Reddy and Eagle Force are sincerely fighting to destroy the drug ecosystem in Telangana.

CALL TO ACTION

“Drugs are not Telangana's culture”

“Our fight against drugs will not stop”

“Telangana against drugs”

VERTICAL 2

Parent & Family Sensitisation

BRAND

RR + Eagle + community-led tone

CHANNEL

WhatsApp, community groups, religious networks

MESSAGE

Your child is lost. Your child needs you. Help end the demand for drugs.

CALL TO ACTION

“Drugs are not Telangana's culture”

“Pull your child out of addiction with love”

“Telangana against drugs”

“Political Messaging” on slide 16 →

TELANGANA BRAND FILM

THEME: DRUGS IS NOT OUR CULTURE
Main TG: Parents, Grand Parents
Secondary TG: Rest of Telangana

LARGER AWARENESS CAMPAIGN

The five senses of Telangana

Telangana has a sound. A smell. A taste. A rhythm. A way of seeing the world.

But drugs change all of it.

A five-part brand film series on our five senses, and how addiction distorts not just the person, but the very experience of Telangana itself.

On drugs, Telangana isn’t Telangana anymore.

FILM 1:

THIS IS WHAT

TELANGANA SOUNDS LIKE

RR’s EAGLE IN ACTION

THEME: RR and Eagle are fighting the War against Drugs
Main TG: Parents, Grand Parents
Secondary TG: Rest of Telangana

OFFICIAL EAGLE CAMPAIGN

IT CAN BE YOUR CHILD

THEME: Your child needs you. Pull them out before it's too late.
Main TG: Parents, Grand Parents
Secondary TG: Rest of Telangana

SENSITISATION CAMPAIGN

SHORT

VERSION

LONG VERSION

PTM

AT SCHOOLS

FIND THE RED FLAGS

CREATIVE VERTICALS

Political Messaging

VERTICAL 3

Political Message

BRAND

KTR and BRS as the promoter of Drugs culture

CHANNEL

Unofficial Conspiracy theory push through Reddit, Substack, Telegram and Whatsapp networks

MESSAGE

Those who were in power for the first 10 years allowed the drug ecosystem to flourish. They looked away while Telangana's youth were being destroyed.

CALL TO ACTION

“Drugs are not Telangana's culture”

“Don't spare those who let drugs come into Telangana”

“Telangana against drugs”

DEPENDABLES

CM REVANTH REDDY

TG INC

TG GOVT

EAGLE FORCE

-Lead press conferences on progress

-Amplify content from official handle

-Push the message through official INC channels

-Activate cadre network state to village level

-Education Dept: PTMs and red-flag training

-Health Dept: counselling and de-addiction support

-Home Dept: enforcement coordination

-Child Welfare Dept: rehabilitation support

-Share content from official Eagle channels

-Drive school anti-drug campaigns

●The anchors of our campaign will be the CM himself and the Eagle Force.

●A hub & spoke model will be set up wherein the TG INC and TG Govt channels will disseminate content

●A social media agency will handle content creation, dissemination and influencer push.